Applied Research Studio
We test things, and publish the numbers.
RocketTools Labs is where we run original research and hands-on testing across AI, healthcare, technology, marketing, and ecommerce — for teams making real decisions. We run the experiment, break the software, measure what happens, and publish what we find: cited and reproducible. Evidence, not opinions.
What we do
i.
Applied tests
We run and stress real software, apps, and tools — then report what actually happened, with numbers we measured ourselves.
ii.
Original research
Evidence studies on questions worth answering: gather sources, form falsifiable claims, verify them adversarially, cite everything.
iii.
Analysis & field notes
Deeper writing on AI, healthcare, and the technology and markets we work in — grounded in data, not takes.
Studies
Original Research · Marketing
What Drives 5-Star Tasting Room Reviews
Which tasting-room practices most drive higher star ratings — academic evidence triangulated against a mine of hundreds of real reviews. The finding: ratings are made on people and pacing, not product.
Original Research · Healthcare
The Manufactured Bed Shortage
When hospitals say “no beds available,” is that a real capacity limit or a staffing choice? The national data: occupancy rose because roughly 128,000 staffed beds were removed, not because demand surged.
More in the works — an applied software test, next.